When you buy from a large business, you are contributing the CEO’s third vacation home. You are also contributing to the mortgage fund for Elmer Employee, who is middle class and would like to keep his job to keep paying that mortgage. Considering how many Elmers there are, vs. how many CEOs, you are probably doing a lot more of the second.
Buying from a business that strives to make you happy is a good thing. However, any business, large or small, can be in that category or out of it.
h/t David Burkhead