When you buy from a large business, you are contributing the CEO’s third vacation home. You are also contributing to the mortgage fund for Elmer Employee, who is middle class and would like to keep his job to keep paying that mortgage. Considering how many Elmers there are, vs. how many CEOs, you are probably doing a lot more of the second.

Buying from a business that strives to make you happy is a good thing. However, any business, large or small, can be in that category or out of it.

h/t David Burkhead


2 thoughts on “

  1. It goes far beyond that. When I spend more money at a Mom and Pop business than I would at a national chain, that means I have less money for my own daughter’s lessons or team jersey. Less money to put more food on her table, to pay my mortgage, or save money toward her college. Why are the children of that mom and pop more important than mine?

    And let’s look at that third vacation home. Somebody, some working class schlub, built it. Others maintain it. The groundskeepers, the pool cleaner. Don’t they deserve jobs?

    Maybe instead of trying to guilt me into paying more so that I have less, they can try providing more value for that money, things that the “big box store” can’t even with its lower prices. Offer something that the big box stores can’t, whether it’s personal service, knowledge of the product and local market, expert advice, something that makes it worth my time and money to come into your establishment rather than drop by Wally World, or KMart, or Target, or worse, order online.

    And then everybody can win.

    Liked by 1 person

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